![]() ![]() However, they have already proved to be the most popular men’s colognes, as you can see from this list. Many credit Cool Water with being the first aquatic when it launched in 1988. The first trend I noticed is how many of the most popular men’s colognes fall into the aquatics family. These colognes are designed to replicate the smells of the seaside, from salty air to sea to marine plants. ![]() Aquatic Aromatics are Well Represented on the Best-Seller List ![]() There are several noteworthy trends to explore in more detail. Yet another reason why I think D&G's creative director is asleep at the wheel, or so conservative that they think spicy mayonnaise on a sandwich will cause a scandal, Light Blue Eau Intense Pour Homme is the kind of gym locker Kool-Aid drivel that drives more guys away from the designer counters and into the arms of niche/prestige houses than towards, and who'd gladly pay triple for a re-creation of their dad's aftershave if it meant escape from the mundane options set before them.Based on this list, we can start to get a sense of where men’s fragrance is. A more-intense version of Light Blue Pour Homme could be had by simply spraying more, plus the accords in Light Blue Eau Intense Pour Homme are so dreadfully tired and generic that only a 16-year-old would find this exciting (and probably from brand cachet alone), so I'm really not sure who the marketing team thought wanted this. The brutal honesty is there are so many fragrances (including Cool Water) spread across 30+ years of history for the aquatic genre littering every shelf from Neiman Marcus down to Ross and even the Dollar Tree that there is absolutely no reason anyone would buy this at sticker price. This is meant for summer, but unlike the extremely interesting and well-made Light Blue Pour Homme Sun (2019), doesn't explicitly scream "summertime" and really doesn't communicate anything, nor will really stand out anymore. Clinical oceanic freshness that lasts all day but surprisingly doesn't boom from skin is what you get here, making Light Blue Eau Intense Pour Homme the safe choice for the boyfriend who doesn't like "wearing cologne". An "amberwood" accord which is definitely that scratchy ambroxide/norlimbanol combo made famous by Dior Sauvage (2015) comprises the base, but rounded with white laundry musk and shined with Iso E Super into a less-jarring warmth. This marine accord existed in the original Light Blue Pour Homme, but it was never the focus, and here it rules with an iron fist without any herbal accompaniment. Alberto Morillas does so here, placing a chilled grapefruit with tart mandarin front and center, then leads into a simple heart of "salted" dihydromyrcenol and juniper. I'm not the biggest fan of "frozen" citrus notes, and it's a trick designers seemingly lifted from Avon of all places, as they started putting menthol and/or camphor in several of their early 2000's aquatics like Peak Zone (2002) to be a little different from the Nautica (1992) and Polo Sport (1992) clones that littered the market up until that point. Considering how "light" the original was, this "Eau Intense" is more like "Eau Normale" or what the original should have been. Morillas seemingly did the least bit possible to intensify the original Light Blue Pour Homme he composed into something only a bit stronger. Suffice it to say I find this flanker acceptable, but not in the least bit interesting, which is slightly more than what I thought of the original Light Blue Pour Homme (2007), but not enough for me to wear or recommend. In other words: This kind of fragrance is really hard to screw up so the challenge is to bring something unique to the table, but asking a designer to take risks with a staple line in a staple genre is like asking McDonald's to take risks with their Big Mac. This isn't to say Light Blue Eau Intense Pour Homme isn't competent, since if nothing else, Alberto Morillas is a master of delivering exactly what is asked of his clients, but competence in the field of fresh masculine aquatics isn't a high mark since they're so narrowly-defined. Dolce & Gabbana Light Blue Eau Intense Pour Homme (2017) smells every bit as I expected considering it is: A) Yet another flanker of a popular line the house seems intent on milking to death rather than put out something new B) Yet another phoned-in composition from one of the most-talented yet seemingly over-booked and under-utilized perfumers in the industry C) Yet another by-the-numbers aquatic in an ocean of such scents stretching all the way back to when Davidoff Cool Water (1988) set the standard. ![]()
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